Does Simple Language Make Everybody Dumber?

Small business fills a role to meet people’s needs. To do that, people have to recognize how these goods and services fit into their daily lives.  Sometimes, these offerings are way ahead of what people are aware of. And founders default to the complicated terms they’re familiar with. In my experience, most technical clients write at a collegiate level.Continue reading “Does Simple Language Make Everybody Dumber?”

Your Small Business Can Get Better at Selling

I started out sucking at sales. And it almost cost me everything. You see, I tried to leap from manufacturing to the unknown of digital marketing. I still love manufacturing, but I hated feeling like I was running into a wall. I needed a better way to interact with like-minded people and sell ethical productsContinue reading “Your Small Business Can Get Better at Selling”

Can Small Business Solve Problems Better with Process Flow?

Is it ever a good day when your safety devices leak poisonous gas? I had been working with a team for at least 4 years. Several different departments were adding their input for long-term changes. If we were successful, we would be exempt from new EPA regulations. But every time we got together, one departmentContinue reading “Can Small Business Solve Problems Better with Process Flow?”

FTX Collapse

Can Easy Cryptocurrency Gains Replace Skills? A lot of people who thought they had a ticket to financial security just lost a lot of money. The collapse of the FTX trading platform is the latest failure of a cryptocurrency exchange. Like TerraLuna and Tether before it, FTX drew in people with big results and promises.Continue reading “FTX Collapse”