Communication – Promethian Impulse, LLC

The Sorrow of a Plant Closing – Part 3

“A ship without a rudder.”

I often heard this plant called that.

And while the last part explored what’s possible when things seem bleak, the power of inertia commands respect.

Heed the warning in this next installment.

Does Simple Language Make Everybody Dumber?

Small business fills a role to meet people’s needs. To do that, people have to recognize how these goods and services fit into their daily lives. Sometimes, these offerings are way ahead of what people are aware of. And founders default to the complicated terms they’re familiar with. In my experience, most technical clients write at a collegiate level.Continue reading “Does Simple Language Make Everybody Dumber?”