Sure, SEO works for tweaking existing content.
But a recent job for a client showed me how little that matters when your website’s footprint is small.
See what dominates SEO in this post.
Fire up your Industrial B2B audience to make work happen
Sure, SEO works for tweaking existing content.
But a recent job for a client showed me how little that matters when your website’s footprint is small.
See what dominates SEO in this post.
Will decarbonization save the world? Or will it drain a building manager’s budget?
Learn more about the hidden pitfalls behind the marketing in my latest blog.
Robots are coming for more jobs! Or are they?
Learn more here about how industrial service providers can thrive in this environment.
Small business fills a role to meet people’s needs. To do that, people have to recognize how these goods and services fit into their daily lives. Sometimes, these offerings are way ahead of what people are aware of. And founders default to the complicated terms they’re familiar with. In my experience, most technical clients write at a collegiate level.Continue reading “Does Simple Language Make Everybody Dumber?”
I started out sucking at sales. And it almost cost me everything. You see, I tried to leap from manufacturing to the unknown of digital marketing. I still love manufacturing, but I hated feeling like I was running into a wall. I needed a better way to interact with like-minded people and sell ethical productsContinue reading “Your Small Business Can Get Better at Selling”