Should you buy into decarbonization marketing?

Will decarbonization save the world? Or will it drain a building manager’s budget?

Learn more about the hidden pitfalls behind the marketing in my latest blog.

Does Simple Language Make Everybody Dumber?

Small business fills a role to meet people’s needs. To do that, people have to recognize how these goods and services fit into their daily lives.  Sometimes, these offerings are way ahead of what people are aware of. And founders default to the complicated terms they’re familiar with. In my experience, most technical clients write at a collegiate level.Continue reading “Does Simple Language Make Everybody Dumber?”

Why the Quiet War on the Gig Economy?

You may have heard about the gig economy. It may have brought you to this blog. It’s something that has allowed ambitious workers from modest backgrounds more opportunities. Those workers can offer services that larger companies didn’t think were profitable. But once those companies start, they can act on more opportunities. Gigging has allowed peopleContinue reading “Why the Quiet War on the Gig Economy?”