Does Simple Language Make Everybody Dumber?

Small business fills a role to meet people’s needs. To do that, people have to recognize how these goods and services fit into their daily lives.  Sometimes, these offerings are way ahead of what people are aware of. And founders default to the complicated terms they’re familiar with. In my experience, most technical clients write at a collegiate level.Continue reading “Does Simple Language Make Everybody Dumber?”

Why the Quiet War on the Gig Economy?

You may have heard about the gig economy. It may have brought you to this blog. It’s something that has allowed ambitious workers from modest backgrounds more opportunities. Those workers can offer services that larger companies didn’t think were profitable. But once those companies start, they can act on more opportunities. Gigging has allowed peopleContinue reading “Why the Quiet War on the Gig Economy?”

Your Small Business Can Get Better at Selling

I started out sucking at sales. And it almost cost me everything. You see, I tried to leap from manufacturing to the unknown of digital marketing. I still love manufacturing, but I hated feeling like I was running into a wall. I needed a better way to interact with like-minded people and sell ethical productsContinue reading “Your Small Business Can Get Better at Selling”

Need Inspiration to Execute?

I inherited a maintenance department. It wasn’t the first time I had run one. But inheriting this maintenance department was different. The previous maintenance manager was fired after an operator suffered a lost-time accident. The reason: not fostering a culture of safety. The maintenance planner had stepped in the role at first. However, it overwhelmedContinue reading “Need Inspiration to Execute?”

Can Small Business Solve Problems Better with Process Flow?

Is it ever a good day when your safety devices leak poisonous gas? I had been working with a team for at least 4 years. Several different departments were adding their input for long-term changes. If we were successful, we would be exempt from new EPA regulations. But every time we got together, one departmentContinue reading “Can Small Business Solve Problems Better with Process Flow?”