Does this sound like you?
You saw a need in your industry and you went all-in to fill it. You built your industrial service business around the craft you love the most. You do it better than anyone else in your field.
But instead of practicing the craft you love, you spend most of your time warming up leads. Manually. One at a time.
Is it any wonder your revenue isn’t where you want it?
At one point, you may have put up a website to which you send your prospects. It looks professional enough to make your business legitimate.
But the people you want to find you aren’t going to page 6 of the search results to solve their problem.
Could you use some help to get them there?
Getting Traffic to Your Site
You could rely on search engines. They are great for bringing traffic to a website.
But they won’t send it to your industrial service business unless you give them what they’re looking for. Just like any of your other customers.
Which may lead you to consider paid ads.
It puts your business right at the top. You can even select keywords your competitors would use to hijack their traffic.
Again, you’re paying for them. Do you want to pay for something when you don’t have the tools to know what is and isn’t working?
Or was your goal to improve your revenue?
But right below ads are the most prized position: a spot on the first page of search results. The people you want to serve now find you instead of the other way around.
It’s a perfect way to free yourself to do what you love in your business.
How do you get there? You need someone who knows SEO.
SEO is a powerful way to get found
Search Engine Optimization, or SEO, adjusts the content of your industrial service website. These tweaks hit search engines’ sweet spots to find and recommend what’s most helpful to the searcher.
They track how much time people spend on your site after they click the link. And whether they bounce off to the next site or click around where they first landed.
If your customers find useful, interesting nuggets of wisdom on your site and stick around, you become an authority to them. That helps when you want them to hire you.
Not only that, but that stickiness leads search engines to send you more traffic. Wins on two fronts!
And when offering industrial services, you have a LOT of decision makers to impress. Engineers, operations managers, and supply room managers all need to convince their purchasing and finance departments that YOUR business hits all their goals.
This is an important distinction for niche service providers. You may be able to serve industries beyond your target, but only if they can find you and see the value you bring to them.
But ask yourself: Would you rather focus on your business or pivot hard to satisfy your search engine customers?
It might be time to call in a professional.
It’s time to get more traffic
This is where I can help. Right now, I want to provide you with a basic SEO audit of your website at no cost.
Why? Because this is a unique time for manufacturing in America. And I want to see industrial service providers like you make the most of it.
I’ve won over decision makers in several different industries. And those wins improved working conditions and throughput for manufacturers in:
- Mining
- Primary metals
- Flooring
- Medical devices
You need a partner who can speak to the different industries you serve so you can get in the door and blow them away.
I won’t deep dive into everything that plagues your marketing efforts. I will find you fast results by focusing on the quickest wins with the biggest impact.
I also happen to be certified in this kind of thing 😁
The only thing you have to lose from doing it yourself is the time you could have spent serving customers.
A free SEO site audit for your industrial services company means more leads with less work. So you can focus on the craft you love the most.
Promethian Impulse, LLC 